Privacy Policy of Vita Novo Labs

This Privacy Policy describes how Vita Novo Labs ("we", "us", or "our") collects, uses, and discloses your information in connection with our habit tracking mobile applications and related services, including our online platform designed for lifestyle optimization. Your privacy is paramount, and we are committed to protecting your personal data.

1. Information We Collect

We collect various types of information to provide and improve our services. This includes:

• Information You Provide Directly: When you register for an account, subscribe to our newsletter, use our mobile application, or otherwise interact with our services, you may provide us with personal data. This includes your name, email address, and any habits or goals you choose to track within our applications.
• Habit and Progress Data: Information related to the habits you set, your progress towards them, daily check-ins, streaks, and any notes or journaling entries you make. This data is central to the functionality of our habit-building apps.
• Device and Usage Information: We automatically collect information about your device and how you access and use our services. This includes device type, operating system, unique device identifiers, IP address, browser type, referring URLs, pages viewed, time spent on our service, and interactions with features. This helps us understand user behavior and improve our application.
• Location Information: With your consent, we may collect precise location data from your device if necessary for certain features, such as location-based reminders. You can disable this feature through your device settings.
• Communications: If you contact us directly, we may receive additional information about you, such as the contents of the message and any attachments you send us, and other information you choose to provide.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Maintain Our Services: Operating our mobile applications, enabling habit tracking, setting reminders, and displaying progress in streak calendars.
• To Improve and Personalize Our Services: Analyzing usage trends to enhance user experience, develop new features, and optimize our lifestyle optimization tools.
• To Communicate With You: Sending service-related notifications, updates, and occasional marketing communications that we believe may be of interest to you, in accordance with your preferences. You can opt-out of marketing communications at any time.
• To Ensure Security and Prevent Fraud: Protecting our services and users from fraudulent activities and unauthorized access.
• For Legal Compliance: Fulfilling our legal obligations, resolving disputes, and enforcing our agreements.

3. How We Share Your Information

We do not sell your personal data. We may share your information in the following circumstances:

• With Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as hosting, analytics, customer support, and email delivery. These providers are bound by confidentiality obligations and are authorized to use your personal data only as necessary to provide these services to us.
• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal data.
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

5. Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your personal data, we will securely delete or anonymize it.

6. Your Data Protection Rights

Depending on your location, particularly if you are in the European Economic Area (EEA) or California, you may have specific rights regarding your personal data:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the contact details provided below.

7. Children's Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have inadvertently received personal data from a child under 13, we will delete such information from our records.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Vita Novo Labs

147 Renaissance Blvd,

Suite 200,

New York, NY, 10007

United States